E-E-A-T
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the framework from Google’s Search Quality Rater Guidelines describing what makes content trustworthy.
SEO Wiki
Content & authority
Content quality, trust signals, internal and external links.
E
I
Internal linking
Internal links connect pages of the same site; they aid discovery, pass signals and explain relationships between topics.
S
Structured data (Schema.org)
Structured data describes page content in a standardised format (the Schema.org vocabulary) so search engines understand entities and relationships.
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