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E-commerce Website Development

An online store that sells from search: correctly indexed categories and filters, product pages with structured data, payments and delivery.

Discuss your projectfrom 4,000 €

Who this is for

  • New stores
  • Stores moving off an old platform
  • Direct-to-consumer brands

Problems it solves

  • Thousands of duplicate pages from filters
  • Product pages are not indexed
  • The catalogue loads slowly

What's included

  • Catalogue, filters, search, cart, checkout
  • SEO architecture for filtersWhich combinations get indexed and which do not — decided from the start.
  • Product and Breadcrumb structured data
  • Payments, delivery, product import (CSV / feed)
  • Speed & Core Web VitalsServer rendering, AVIF/WebP images, minimal browser code.
  • Mobile-firstAn interface designed for phones first.
  • Google Merchant Center feeds

Methodology

A new site gets traffic only if search engines can crawl it, understand it and find it useful. That is why the project starts with the SEO structure, not with the design.

Why it matters

  • the page structure matches real demand;
  • every page has one goal, one H1 and unique meta tags;
  • speed and mobile usability are basics, not extras.

In e-commerce, SEO is decided in the architecture: categories, filters, pagination and canonicals.

Work stages

  1. 1

    Research & SEO structure

    3–7 days

    We research demand and competitors and build the page structure from the keyword map.

  2. 2

    Prototype & design

    1–3 weeks

    Prototypes of key pages, then a design for mobile and desktop.

  3. 3

    Development

    2–8 weeks

    Fast code, server rendering, an easy CMS, forms and integrations.

  4. 4

    Content & SEO setup

    3–7 days

    Meta tags, structured data, sitemap, robots.txt, hreflang, redirects.

  5. 5

    Launch & control

    2–5 days

    Testing, Core Web Vitals, Search Console and Analytics setup, post-launch monitoring.

What you get

  • Online store live
  • Category structure based on demand
  • Indexing rules for filters
  • E-commerce analytics (GA4)

Tools used

  • Next.js / headless CMS
  • WordPress (по задаче / la cerere / on request)
  • Figma
  • Google Search Console
  • Google Analytics 4
  • PageSpeed Insights
  • Screaming Frog
  • Google Merchant Center

Data we need

  • Site goals and audience
  • Materials: logo, copy, photos (or we prepare them together)
  • Domain and hosting access (if any)
  • Product catalogue (file or access to the current system)
E-commerce 6 months
+350%
product clicks

Online store: +350% product clicks in 6 months

A project in a competitive niche. Growth from 1,800 to 8,100 clicks on product pages.

  • +350%
    Clicks on product pages
  • 12 000+
    Products indexed
View case study

Frequently asked questions

Can you import products from the current store?
Yes, from CSV, an XML feed or via API; we keep URLs or set 301 redirects.
Will the site be SEO-optimised?
Yes. Structure, meta tags, structured data, speed and technical settings are part of the project, not a paid extra.
Can I edit the content myself?
Yes, the site comes with an easy admin panel: pages, copy, images, meta tags.

Related articles

Canonical

A canonical URL is the preferred version of a page among a set of duplicate or near-identical pages, declared with the <link rel="canonical"> element.

Crawl budget

Crawl budget is the number of URLs a crawler can and wants to crawl on a site in a given period.

Structured data (Schema.org)

Structured data describes page content in a standardised format (the Schema.org vocabulary) so search engines understand entities and relationships.

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Tell me about your project

Let’s build a store that sells from search

Briefly describe the project — I will reply with a proposed structure and an estimate.

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