Internal linking

GarbuzSEO Specialist Published October 1, 2026

Definition

Internal linking — Internal links connect pages of the same site; they aid discovery, pass signals and explain relationships between topics.

Quick answer

Important pages should sit within 3 clicks of the home page and receive links with descriptive anchors from relevant content. Avoid orphan pages.

Principles

links from content, not only from the menu;
descriptive anchors (“technical SEO audit”, not “here”);
links between related topics — e.g. article ↔ Wiki term ↔ service.

Sources

Google Search Central documentation — Google

→Structured data (Schema.org)→

E-E-A-T

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the framework from Google’s Search Quality Rater Guidelines describing what makes content trustworthy.

Crawl budget

Crawl budget is the number of URLs a crawler can and wants to crawl on a site in a given period.

Indexing

Indexing is the process in which a search engine analyses a crawled page and stores it in its index, from which it can be shown in results.

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