Search Engines1 min read
How search works: from discovery to the SERP
Seven stages every page goes through before it appears in results — and what can block each one.
SEO Specialist
Garbuz
SEO specialist: technical audits, strategy and organic growth for multilingual websites.
- Yandex SQI (IKS) growth · Real estate
- 4x
- traffic growth · Services
- 7x
Garbuz
SEO Specialist
SEO specialist: technical audits, strategy and organic growth for multilingual websites.
- Languages
- Română · Русский · English
- Technical SEO
- E-commerce SEO
- International SEO
- SEO strategy
- Link building
- Analytics
Profiles
Published work
Structured data (Schema.org)
Structured data describes page content in a standardised format (the Schema.org vocabulary) so search engines understand entities and relationships.
HTTP status codes
An HTTP status code is the server’s numeric response telling the browser and crawler whether a request succeeded, was redirected or failed.
Internal linking
Internal links connect pages of the same site; they aid discovery, pass signals and explain relationships between topics.
E-E-A-T
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the framework from Google’s Search Quality Rater Guidelines describing what makes content trustworthy.
CLS (Cumulative Layout Shift)
CLS measures visual stability: how much page elements shift unexpectedly.
INP (Interaction to Next Paint)
INP measures the latency of interactions (clicks, taps, key presses) throughout the visit and reports one of the slowest.
LCP (Largest Contentful Paint)
LCP measures the time until the largest text block or image in the viewport is rendered.
Core Web Vitals
Core Web Vitals are three Google metrics for real user experience: LCP (loading), INP (responsiveness) and CLS (visual stability).
Indexing
Indexing is the process in which a search engine analyses a crawled page and stores it in its index, from which it can be shown in results.
Crawl budget
Crawl budget is the number of URLs a crawler can and wants to crawl on a site in a given period.
sitemap.xml
An XML sitemap is a file listing a site’s important URLs to help search engines discover them.
robots.txt
robots.txt is a text file at the root of a site that tells crawlers which sections they may or may not crawl.
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